How do your customers see you and your business? Is the service you provide to your clients superior or inferior to that provided by all
The ideal customer profile (ICP) outlines the firmographic, socioeconomic, and behavioral aspects of customers that are projected to become the most valued customers for a
To be competitive in any B2B market, you must efficiently manage your products and services. The goal of product service management (PSM) is to continually
Even though marketing and business are constantly changing, one thing is constant; the strategic value of the marketing research process. B2B companies can more effectively
Marketers now have more options than ever to reach customers. Unfortunately, there are too many choices, making it difficult to know where to begin. Naturally,
You require a well-structured B2B marketing funnel to generate new sales leads, nurture existing ones, and close more deals. On the other hand, the route
The key to a successful B2B marketing strategy is data analysis and identifying trends, patterns, and possibilities that can aid in future marketing campaign decision-making.
At the exact moment, a prospect is listening to several other people. While you are doing your best to affect the decision, the prospect sees
Customer retention refers to the length of time that a customer stays with a business. This is frequently referred to as the churn rate and
When a cloud of economic slowdown looks over your business or industry (such as the negative effects of Covid-19), what are you prepared for building
