We have all experienced a poor presentation at some point in our lives. Nothing was more frustrating than listening to a presentation and hoping it
Pricing of industrial products is the most crucial component of industrial marketing strategy. Therefore, industrial B2B marketers should be familiar with all types of pricing
The B2B sales is an exchange of money or commodity between industrial businesses in exchange for the provision of industrial products (goods or services). Thus,
The industrial sales cycle has evolved. The most important reason is that social media and the slow economy have created significant waves in the business
The shocking truth: Not all customers return expected profits. Many of your customers, up to 37% according to an internal survey, are ripping you off,
Marketers have divided products into two categories based on the types of customers that purchase them. Types of these products are; consumer goods and industrial
Too often, we find ourselves spending lots of time with prospects only to find out that they lack either the power, or the influence, or
Sales and marketing cooperation in an industrial B2B company appears to be the obvious choice, but it can be a challenge for many organizations. The
Why do some companies get to be known by the industry more than others? Why do they get more speaking slots at industry events? Why
Asking target-oriented sales questions to quickly uncover everything you need to know throughout the sales cycle will enable your percentage of successful outcomes to increase.
