How do your customers see you and your business? Is the service you provide to your clients superior or inferior to that provided by all
Definition of B2B marketing analytics B2B marketing analytics is the use of technology and special techniques to analyze the performance of your marketing activities. Marketing
Sales is the channel through which your products (goods, services or solutions) reach your market and customers. Generally, seller companies (suppliers, manufacturers, distributors..etc.) depend on
Definition of B2B customer segmentation B2B customer segmentation is the practice of identifying and classifying customers based on their shared characteristics. Breaking down a big
Which companies use B2B marketing? Companies that use B2B marketing strategies include organizations of various shapes and sizes, from financial institutions giving business loans to
If there is one thing we have all realized this year, it is the need for flexibility. It is not the largest firms that survive
Your positioning statement has an effect on every element of your branding and how your target market perceives you. It has an impact on everything
A thorough qualifying procedure is important at the initial contact with a lead. Lead qualification should always be about discovering prospects with high intent, not
We have all experienced a poor presentation at some point in our lives. Nothing was more frustrating than listening to a presentation and hoping it
Strategic outbound sales prospecting activities have a direct association with growing revenue and profit. Indeed, firms that successfully adopt intelligent outbound sales activities are significantly
