As a sales or marketing executive, your duty is to attract clients via the front doors of your company. At this point, a digital marketing company may be an excellent partner for your business, even if you are unaware of the extent to which they can help.
To keep a competitive edge in today’s technologically advanced world, you must establish and maintain a strong online presence. This entails much more than simply establishing a website and social media pages, as competition in the digital world is tough. You may not have the budget to work with the best digital marketing agency, no problem. However, you definitely need a comprehensive online marketing strategy.
Types of digital marketing companies
Selecting a digital marketing company might be difficult if you are unfamiliar with the field. Certain marketing companies focus only on a single sector or industry, while others provide a range of services.
Bear in mind that the ideal option for your business will rely on your budget, your online marketing goals and expectations, and your desired level of involvement in digital marketing. 6 most popular types of digital marketing companies are listed below:
1. Digital marketing agency
A digital marketing agency specializes in the following internet marketing services to reach customers online.
- Omnichannel marketing
- Multichannel marketing
- Single-channel marketing (For example: Offering only social media marketing services)
Digital marketing agencies use multichannel and single-channel marketing to communicate with prospective customers via one or more online channels. These marketing channels are websites, blogs, email, and social media.
On the other hand, omnichannel marketing is a term that refers to delivering a satisfying customer experience across channels over the course of customer journey.
Generally, a digital marketing agency will not provide traditional marketing services. They are all focused on internet marketing services.
2. Full-service digital marketing company
In comparison to other types of agencies, a full- service digital marketing agency is often larger and offers a wide spectrum of online marketing solutions.
Companies regularly collaborate with full-service digital marketing companies because they have experience completing certain tasks, such as lead nurturing programs, website redesigns and content marketing.
Additionally, these companies may augment existing marketing departments at a lesser cost than building them out with new personnel.
3. Inbound marketing agency
An inbound digital marketing company specializes in inbound marketing methods and strategies that are distinct from outbound marketing strategies. They provide online marketing services focused on inbound lead generation.
Inbound marketing companies work to establish a business’s internet presence, develop trust over time, and finally produce sales. While inbound tactics have the potential to provide large returns over time, they generally require a longer timescale before leads convert to customers.
4. SEO (Search Engine Optimization) agency
A digital marketing company that specializes in SEO (search engine optimization) assist its customers in achieving a high ranking for their websites and website content in search results. SEO companies employ professionals to carry out the following search engine marketing services:
- Conduct keyword research
- Audits of websites
- Audits of backlinks
- Creating content for websites and blogs (If they employ digital marketing experts)
- Evaluation of metadata (checking the quality of URL, title tags, meta descriptions, etc.)
- Optimization of video descriptions (It’s a kind of content marketing)
- Establishing hyperlinks
SEO companies are always among the first to embrace best practices in search engine optimization, including compliance with Google’s constantly changing search algorithm.
At this point, I would like to clear up a confusion. SEO agency and content marketing agency are different concepts. A SEO agency takes care of the search engine optimization of existing online content and offers content marketing services only if needed. SEO and content marketing are two separate digital marketing strategies.
4. Digital advertising (Pay-Per-Click) agency
Sponsored search, sometimes referred to as paid advertising, is another method of driving visitors to a business website. In contrast to free organic traffic, bought traffic entails paying for keyword bids and ad placement in search results.
Digital advertisements may be seen on websites, search engine results pages (SERPs), and social media platforms. This method can quickly generate sales leads, but your marketing campaign must be put up correctly to address your target B2B market.
Using PPC advertisements is one of the most popular types of digital marketing services. Digital advertising companies understand how to create eye-catching, keyword-rich advertisements that adhere to the best practices of the digital platforms on which they appear.
Popular services include the development and deployment of Facebook, Instagram, Twitter, YouTube and most importantly, Google ads.
5. Social media marketing agency
When businesses want assistance in creating and sustaining a social media presence, they turn to social media companies. Social media agency is a kind of digital marketing company that provides social media marketing services. Social media agencies manage and create social content, as well as manage and promote on social media platforms such as Facebook and Instagram.
Additionally, they will provide services for responding to and reacting to client engagements via social media sites. Additionally, they may provide influencer outreach for cross-promotional or affiliate marketing purposes.
6. Website design company
A web design agency is made up of creative designers who provide businesses with personalized and optimized websites or web pages. They generally offer various types of web marketing services and limited additional digital marketing services.
Web designers are responsible for the appearance, feel, and functioning of the pages, whether they are for a brand-new website, a website overhaul, or a smaller project. Web design companies frequently offer the following services: design and study of user experience and user interface (UX/UI), image production and storage, web development, and web hosting.